Building a business is all about cultivating value in people.

It’s about making people feel special and developing high-trust relationships. It is easy to forget this in today’s culture of unending distractions.

This topic reminds me of the quote, “People don’t care how much you know until they know how much you care.” It may take longer to build value and cultivate business relationships this way, but taking this personal approach will create a business that lasts. If someone knows you genuinely care about them, they want to do business with you. This eliminates the “pushy salesman” tactic, which in turn causes your business to become authentic and relevant.

Find ways to connect with clients/potential clients.

Look for something encouraging to say to them. Send them birthday cards. Set a routine of reaching out to a certain number of clients or potential new clients each day. Purpose to remember not only their names, but their families names. Discover new ways to add value each day. If you make people feel special, they will tell other people about you, and people are more likely to do business with you if they’ve been recommended to you by someone they know.  Doing business this way will also cause you to be more secure in yourself and your business.  

Often times, it seems entrepreneurs become consumed with gaining more knowledge or skill in their field, networking, creating sales strategies, etc. While all of these components are vital to success, simple kindness and organic concern for people should be at the forefront of your business instead of getting lost in the daily shuffle.

Start this year off asking yourself how you can add more value each day to people.

People are your greatest resource. If you genuinely care for, encourage and respect them, it will be natural for them to not only trust you, but also send others to you. Dale Carnegie, Author of How to Win Friends and Influence People, says it well, “The royal road to a man’s heart is to talk to him about the things he treasures most.” Focus more on building lasting, organic relationships rather than gaining customers.